J. Peter Purcell
Chief Executive Officer
Mr. Purcell is a founding partner of Purshe Kaplan Sterling Investments, and serves as Chief Executive Officer. Under Mr. Purcell’s leadership, PKS has grown into a nationally-recognized independent broker/dealer with a strong commitment to excellence.
Mr. Purcell has long championed the “open-architecture,” or hybrid, model of providing quality product, services and advice to the public. Prior to starting PKS in 1993, Mr. Purcell was a managing partner in an SEC Registered Advisory firm; this provided him a unique perspective in determining the structure and direction of PKS’ business model. Recognizing the need for RIAs to have access to traditional brokerage products and services, Mr. Purcell and his partners developed a visionary and unique model to service the commissionable-brokerage needs of dually-licensed advisors and registered representatives. Mr. Purcell and PKS remain committed to the independent, open-architecture model and will continue to champion that model, which we consider the future of the advisory and brokerage industry.